fbpx
18/02/2020 Communication Science news and articles

Do you really want to eat this cookie?

How harmless are cookies and Facebook? It is time to consider how much cookies you’re going to consume.


Amidst the chaos of life, we forget to notice the little things of everyday.  How the brittle brown leaves sway in the autumn air or how untied shoelaces flap around with the power to make the ground shift from beneath you. These days, traffic lights are also a subject to this ever growing ignorance of following the “prescribed route” for achieving things. But there is something that tries hard to grab your attention, yet remains mundane enough to miss out on, is the terms and conditions section, especially while accepting cookies.

Cookies are simply small chunks of data of a website that is provided to the users. When one accepts it, they consent the data to be stored on the user’s computer. The website one uses is a powerful cue to their choice of content and thus helps the computers in deducing the desires of the users. Therefore, it is no magic that the clothing brand you viewed yesterday  is advertising all over your social media today.

When you access a website, you’re motivated with a deep sense of purpose to achieve what you want. This purpose often overpowers the urge to be informed about the how, why and what, of accepting cookies. Where one could choose the central route to obtain knowledge about how their personal preferences are being recorded, they choose the peripheral route more often than not. The short cut may seem appealing at the moment but something to wonder about is if giving away the reflection of your personality to a machine cause it to detect loopholes in your privacy?

You can take the data out of the cookies, but you can’t take the cookies out of the computer

In a study comparing human and computer based personality judgements, it was found that computer predictions based on a generic digital footprint (Facebook Likes) are more accurate than those made by the participants’ Facebook friends using a personality questionnaire. And something to wonder about is that since “harmless” facebook likes can lead to a better judgement of personality, what can cookies lead us to?  

You can take the data out of the cookies, but you can’t take the cookies out of the computer. With the world advancing into an electronic age, all one can do is be armed with critical thinking, awareness and control over their activities online. Because they are leaving a trail and you do not want trespassers on your privacy only to find out that you gave permission for it.

Photo: Thomas Korver

Reacties

reacties

Related Posts

Medium Podcast #8 – Jade’s Pact

14/02/2020 and

14/02/2020

The month in which Jade stopped using smartphones and developed a texting twitch (Parents Beware).

Personal Ads: Who needs Cupid?

14/02/2020

14/02/2020

From personal ads to dating apps, people have advertised themselves to find the best suitor. Medium tells you why cupid is out of business.

Parasite wins Best Picture without an ’English-speaking’ host

13/02/2020

13/02/2020

Parasite makes history at the 92nd Academy Awards by being the first non-English speaking film to win Best Picture, defeating eight other competing English-language movies. Danny tells us why Parasite deserved to win.

A day in the life of the FSR FMG’s official secretary

13/02/2020

13/02/2020

Have you ever wondered what the secretary of the FSR FMG does? Meet Robin while she tells about her job! The job that currency has a vacancy, so check it out!

“Trust the child within you”: Interview with Francis Alÿs

Medium interviewed Francis Alÿs, director of "Sandlines", which premiered in Europe at the International Film Festival in Rotterdam. His work is currently being exhibited at the Eye Film Museum in Amsterdam.

Black tie: A guide on formal attire

12/02/2020

12/02/2020

Your next formal event is coming up and no idea what to wear? Then this article is the perfect guide in what to wear in ‘black tie’ to the next formal event.  

The Lessons of a Mercurius Sales Committee Member

10/02/2020

10/02/2020

Have you ever wondered what the Sales Committee of the study association Mercurius exactly does? Margarete gives you an insight into the useful skills she has developed as part of the committee.

Vienna: City of dreams

10/02/2020

10/02/2020

The Austrian capital is a worldwide famous destination with all sorts of architecture, museums, and landmarks to visit. If you are an art or history lover, a foodie, or you just get a thrill out of traveling to a new place; Vienna is the place for you!

AMFI-film screening 2020: Student works of art about fashion and identity

09/02/2020 and

09/02/2020

Medium had the opportunity to attend the 2020 Fashion Film Screening & Photo-exhibition created by AMFI students. This was our take.

‘Taylor Swift: Miss Americana’: How The Pop Supernova Found Her Voice

07/02/2020

07/02/2020

Emma analyses 'Miss Americana,' the documentary about Taylor Swift. In this, Swift narrates her life as a pop star and a woman in her 20's.

Vegan for a month: a new veganning or a big missed-steak?

07/02/2020

07/02/2020

Dry-January not quite your thing? Maybe give veganism a go. Gabby explores veganism for herself, and leaves us with some tasty tips!

Afgeserveerd voedsel wordt steeds meer uitgeserveerd

06/02/2020

06/02/2020

Steeds meer initiatieven richten zich op het tegengaan van voedselverspilling. En dat is maar goed ook, want jaarlijks verdwijnt een derde van al het voedsel in de vuilnisbak.

Hoe ik een maand mijn smartphone opgaf

05/02/2020

05/02/2020

Geen smartphone voor een maand: hoe kan dat tegenwoordig? Jade ging deze uitdaging aan en vertelt waarom iedereen het een keertje moet proberen.

FSR 101: A crash course on what the student council does for your student rights

03/02/2020 and

03/02/2020

Medium breaks down the influence that the Faculty Student Council of UvA's Faculty of Social and Behavioral Sciences has on our community and how you can participate to make a change.

Duolingo: The Boogieman of Language Apps

31/01/2020

31/01/2020

The green owl goes rogue - this article discusses Duolingo's (almost extreme) methods to coerce us into practicing our language skills.

mersin escort mersin escort mersin escort canlı tv konya escort