fbpx
23/08/2019 Communication Science news and articles

Do you really want to eat this cookie?

How harmless are cookies and Facebook? It is time to consider how much cookies you’re going to consume.


Amidst the chaos of life, we forget to notice the little things of everyday.  How the brittle brown leaves sway in the autumn air or how untied shoelaces flap around with the power to make the ground shift from beneath you. These days, traffic lights are also a subject to this ever growing ignorance of following the “prescribed route” for achieving things. But there is something that tries hard to grab your attention, yet remains mundane enough to miss out on, is the terms and conditions section, especially while accepting cookies.

Cookies are simply small chunks of data of a website that is provided to the users. When one accepts it, they consent the data to be stored on the user’s computer. The website one uses is a powerful cue to their choice of content and thus helps the computers in deducing the desires of the users. Therefore, it is no magic that the clothing brand you viewed yesterday  is advertising all over your social media today.

When you access a website, you’re motivated with a deep sense of purpose to achieve what you want. This purpose often overpowers the urge to be informed about the how, why and what, of accepting cookies. Where one could choose the central route to obtain knowledge about how their personal preferences are being recorded, they choose the peripheral route more often than not. The short cut may seem appealing at the moment but something to wonder about is if giving away the reflection of your personality to a machine cause it to detect loopholes in your privacy?

You can take the data out of the cookies, but you can’t take the cookies out of the computer

In a study comparing human and computer based personality judgements, it was found that computer predictions based on a generic digital footprint (Facebook Likes) are more accurate than those made by the participants’ Facebook friends using a personality questionnaire. And something to wonder about is that since “harmless” facebook likes can lead to a better judgement of personality, what can cookies lead us to?  

You can take the data out of the cookies, but you can’t take the cookies out of the computer. With the world advancing into an electronic age, all one can do is be armed with critical thinking, awareness and control over their activities online. Because they are leaving a trail and you do not want trespassers on your privacy only to find out that you gave permission for it.

Photo: Thomas Korver

Reacties

reacties

Related Posts

World capital of street art & graffiti? – It’s probably Belfast

22/08/2019

22/08/2019

Written by: AJ Kutlu here are two things that you are exposed to the most when you visit Belfast: People...

Hoe propaganda twee partijen steeds verder uit elkaar drijft

18/08/2019

18/08/2019

Fabian dook in de politieke spanningen tussen Ierland en Noord Ierland. Propaganda is daarbij niet te vermijden.

PR-Disaster or opportunity? The influence of #Brexit in Ireland

18/08/2019

18/08/2019

The Brexit will have a big influence on companies in Ireland and Northern Ireland. Kelly explains why a good PR will be more important than ever before.

Protesten aan de Ierse grens: wat betekent de Brexit voor Ierland?

16/08/2019

16/08/2019

Het bekende Goede Vrijdag-akkoord diende een vredige oplossing te bieden voor de strijd tussen Ierland en Noord-Ierland. De huidige ontwikkelingen rondom de Brexit brengen dit echter in gevaar. Quinta beschrijft de situatie, hoe deze is ontstaan en welke rol de Brexit hierin speelt.

Why won’t Ed Sheeran sell me a chair?

12/08/2019

12/08/2019

Marketing agencies are using celebrities very often, but during the company visit at Morrow Communications, Joanna learnt there is a shift going on from celebrities to social media influencers.

Entertainment uit de Oudheid viert hoogtijdagen in het digitale tijdperk

10/08/2019

10/08/2019

Een Ierse tour-guide die met zijn manier van vertellen laat zien dat de klassieke retoriek nog niet verloren is in het digitale tijdperk zoals wij dat kennen. Kevin vertelt over Patrick en zijn tour in Dublin.

Why Northern Ireland plays a key role in Brexit

10/08/2019

10/08/2019

Sjors travelled to Northern Ireland and saw the remains of The Troubles. What role does Northern Ireland play in a possible Brexit?

Ada Varriale – a first-year communication science student

24/06/2019

24/06/2019

Join us as we get to know a little more about first year Communication Science student, Ada.

The downfall of Vero

22/06/2019

22/06/2019

Our brand new writer Jade on the downfall of Vero. Why was it the most promising social media platform? And why was it not able to beat Facebook?

The Day I Broke My Smartphone

21/06/2019

21/06/2019

Could you go a day without your smartphone?

Review: The Handmaid’s Tale

20/06/2019

20/06/2019

For this week's review, Karina tells you what she thinks about the popular book (and series) the Handmaid's Tale.

Congrats on being phubbed!

18/06/2019

18/06/2019

Phubbing is something we experience a lot in current society. Medium elaborates the negative consequences and gives you also advices how to stop phubbing.

The Dutch Hunger Games: Room-seeking struggles in the Netherlands

15/06/2019

15/06/2019

One minute on Facebook and the fight is on: “Pick me”. “I’m clean and sociable”. “I can pay extra rent”. “PM sent”. “Check your PM”. “Love me”. “Save me from homelessness”. Welcome to a normal day in the life of a student searching for a room in Amsterdam.

Spreading Digital Literacy With a Donkey

13/06/2019

13/06/2019

In order to increase digital literacy Dayn Amada brings his Community Tablet to rural communities. This device and its education, which can be transported by a donkey, is linked to culture and uses gamifcation to enhance the learning process. Eva explains this alternative way of learning and why it is successful.

Review: De lessen van Clarence Seedorf in College Tour

11/06/2019

11/06/2019

Loïs over het optreden van Clarence Seedorf in College Tour, en over de wijze lessen die we van hem kunnen leren.

EnjoyInstagram