Marketing & PR
To be or to Not be Green? Using Green Labels in Advertisements
In this article, Andrea evaluates the use of green appeals in advertising and ...
Interview
Interview with 1ONE Clothing: Engaging with Potential Customers and How to Apply the Effective Marketing Strategy
Ezgi interviews the two founders of sustainable streetwear label 1ONE clothing and finds ...
Marketing & PR
Marketing to Generation “Woke”
In this article, Jaja reveals how to win the hearts of the Generation ...
Marketing & PR
Feminism as a Marketing tool: A Blessing or a Curse?
Ninke investigates the good and bad sides of companies leveraging feminism to promote ...
Marketing & PR
What You Forgot to Pay Attention to in the Biggest PR Disasters of 2021 Yet
Pritha unveils the costs of some of the biggest PR disasters to occur ...
Social Media
Wall Street vs. Reddit: A Run Down (For Dummies)
Ever heard about the coup on Wall Street? From the Big Sharks to ...
Marketing & PR
My Expensive Valentine
Andrada looks into the history of Valentine's Day and how businesses and consumerism ...
Marketing & PR
You Go Girl!: The Commercialisation of Feminism
In this article, Sofia uses examples of large corporations engaging in the commercialisation ...
