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Voordeel of zelfs een tweede product gratis bij je aankoop; altijd lekker, maar er zit meer achter dan velen denken. Niels van Medium houdt je up-to-date over de achtergrondeffecten van dit fenomeen in de marketingwereld door in gesprek te gaan met Dr. Arjen van Lin.
What is rainbow washing and why is it harmful? Katrien demonstrates how rainbow washing is merely performative activism carried out by corporations for marketing purposes.
Spotify Wrapped has come around yet again and just like before, people are loving the experience! But is that all that lies below the seams? Join Katrien to find out the truth behind Spotify’s Wrapped and delve into why this gift isn’t just for us to enjoy.
A new generation of marketing has come around yet again! Ludmila takes us through the exceptionally interactive and groundbreaking ‘phygital marketing’ and explains how the fashion retail industry is coping with a revival unlike anything ever seen.
Have you ever wondered whether you are being monitored through your phone? After all – how do you get ads that show you exactly what you want? Pay attention as writer Andrea explains what retargeted ads are, and why (or why not) they are such a bargain for companies and for consumers.
mHealth apps have increasingly become an unavoidable part of life for most people today. However, is our health really at the heart of their interests? Follow Ludmila as she exposes the secrets behind big data companies, the digital health sector and the ‘real deal’ behind what lies ahead.
In this article, Ezgi reveals the optimal path to business growth and success in the modern digital era.
In this article, Andrea evaluates the use of green appeals in advertising and their consequences.
Ezgi interviews the two founders of sustainable streetwear label 1ONE clothing and finds out about marketing strategies and the role of social media.
In this article, Jaja reveals how to win the hearts of the Generation Woke through marketing.
Ninke investigates the good and bad sides of companies leveraging feminism to promote their products.
As data becomes omnipresent, Audrius looks into the issue of data breaches and the needed urgency in managing it.
Pritha unveils the costs of some of the biggest PR disasters to occur so far in 2021.
Ever heard about the coup on Wall Street? From the Big Sharks to the Little Guys, Emma guides us throughout the aquarium, giving a dumbed-down version of what happened.

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Voordeel of zelfs een tweede product gratis bij je aankoop; altijd lekker, maar er zit meer achter dan velen denken. Niels van Medium houdt je up-to-date over de achtergrondeffecten van dit fenomeen in de marketingwereld door in gesprek te gaan met Dr. Arjen van Lin.
What is rainbow washing and why is it harmful? Katrien demonstrates how rainbow washing is merely performative activism carried out by corporations for marketing purposes.
Spotify Wrapped has come around yet again and just like before, people are loving the experience! But is that all that lies below the seams? Join Katrien to find out the truth behind Spotify’s Wrapped and delve into why this gift isn’t just for us to enjoy.
A new generation of marketing has come around yet again! Ludmila takes us through the exceptionally interactive and groundbreaking ‘phygital marketing’ and explains how the fashion retail industry is coping with a revival unlike anything ever seen.
Have you ever wondered whether you are being monitored through your phone? After all – how do you get ads that show you exactly what you want? Pay attention as writer Andrea explains what retargeted ads are, and why (or why not) they are such a bargain for companies and for consumers.
mHealth apps have increasingly become an unavoidable part of life for most people today. However, is our health really at the heart of their interests? Follow Ludmila as she exposes the secrets behind big data companies, the digital health sector and the ‘real deal’ behind what lies ahead.
In this article, Ezgi reveals the optimal path to business growth and success in the modern digital era.
In this article, Andrea evaluates the use of green appeals in advertising and their consequences.
Ezgi interviews the two founders of sustainable streetwear label 1ONE clothing and finds out about marketing strategies and the role of social media.
In this article, Jaja reveals how to win the hearts of the Generation Woke through marketing.
Ninke investigates the good and bad sides of companies leveraging feminism to promote their products.
As data becomes omnipresent, Audrius looks into the issue of data breaches and the needed urgency in managing it.
Pritha unveils the costs of some of the biggest PR disasters to occur so far in 2021.
Ever heard about the coup on Wall Street? From the Big Sharks to the Little Guys, Emma guides us throughout the aquarium, giving a dumbed-down version of what happened.
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