Marketing to Generation Woke

Marketing to Generation “Woke”

In this article, Jaja reveals how to win the hearts of the Generation Woke through marketing.
Picture of Naramol (Jaja) Pipoppinyo

Naramol (Jaja) Pipoppinyo

Vote, UvA Student Elections, UvA Student Council Elections, CSR elections, FSR-FMG elections

UvA Students, Still Not Sure Who to vote for? We have the answer.

During the past week, Younes recorded Student Couch episodes with some of the candidates running for the Faculty Student Council of Social and Behavioral Sciences (FSR-FMG) and the Central Student Council (CSR). Here is what he learned.
Picture of Younes Skalli

Younes Skalli

record

Why We Record, Remember, and Forget

Have you ever thought about how many things you record every day, every hour, every minute? Follow Cindy as she takes you on a journey of finding out the necessities and consequences of living in the digital worlds we do today and find out how you choose to remember.
Picture of Cindy Zheng

Cindy Zheng

korean silent youtube

The World of Korean Silent Youtube

In this article, Polina dives into the world of Silent Korean Youtube, and why she enjoys watching them.
Picture of Polina Osipchuk

Polina Osipchuk

Israeli, conflict

The Suffering in Gaza Strip: Israel-Palestine Conflict Explained

In this article, Nouhaila discusses the complications of Israeli-Palestine conflict and the hardship that the Palestinian population is enduring.
Picture of Nouhaila Morjani

Nouhaila Morjani

thesis

The Process of Thesis Writing

Are you having trouble writing your thesis? Are you wondering whether you are ready or not? Here are four tips that helped Marie to complete hers successfully!
Picture of Marie Gaebel

Marie Gaebel

The Streamers

Het Succesverhaal van de Grootste Band van Nederland

Mae vertelt ons meer over het ontstaan van de grootste band van Nederland, the Streamers.
Picture of Mae Schellekens

Mae Schellekens

Review of twenty one pilots’ New Album: ‘Scaled And Icy’

Let Sophie take you on a journey to unveil all the secrets twenty one pilots hid in their new album ‘Scaled And Icy’.
Picture of Sophie Kulla

Sophie Kulla

celebrities

Celebrities And Activism – To Speak Or Not To Speak?

Some think celebrities should speak up on social issues, others firmly disagree and think it’s foolish for fans to expect them to be activists. Let’s hear what both sides have to say from Emma.  
Picture of Emma C. C.

Emma C. C.

Slacktivism, social media, activism

An Ode to Slacktivism

Ninke discusses slacktivism, a portmanteau of slacker and activism – the new form of sharing one’s societal belief using social media.
Picture of Ninke Boshuizen

Ninke Boshuizen

The Death Of Nickelodeon

In this article, Anushka talks about the history & the decline of the beloved Nickelodeon, amid the rise of streaming platforms re-defining how we consume entertainment media.
Picture of Anushka Srivastav

Anushka Srivastav

cinema

Why I Love Pedro Almodóvar’s Cinema: The Lost Art of Storytelling 

In this article, Duru reflects on the lost art of storytelling in many critically acclaimed films while highlighting Almodóvar’s work as the exception.
Picture of Duru Alp

Duru Alp

sociale media

Reageren, Bekritiseren of Intimideren? De Negativiteit op Sociale Media

Het is makkelijk kritiek te leveren via sociale media. In dit artikel heeft Kim het over hoe we hier vrij zijn om te zijn wie we willen, maar tegelijkertijd moeten dealen met negatieve reacties online.
Picture of Kim Bron

Kim Bron

book

Eliminating Gender Inequality, One Book at a Time: An Interview With Erica Isotta

Asiah speaks to Erica Isotta on eliminating gender inequality in the world of publishing books.
Picture of Asiah Capponi

Asiah Capponi

Kpop

Kpop’s Streaming and Fandom Culture: A Curse In Disguise?

In this article, Stephanie lets us know why the hype around streaming Kpop might be questionable.
Picture of Quynh (Stephanie) Bui

Quynh (Stephanie) Bui

Join Our Newsletter

Subscribe

Follow us

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New on Medium

When AI and art intersect.

Artists vs. the Machines – Is AI a Threat to Art?

exposition

Expositions at Fabrique de Lumières

A photo of journalists in today's digital age

Journalistic Privilege in the Digital Age

Descending into Dante’s Inferno: A Musical Narration by Hozier

In Our Taylormania Era – How Taylor Swift Is Shaping The World

Marketing to Generation Woke

Marketing to Generation “Woke”

In this article, Jaja reveals how to win the hearts of the Generation Woke through marketing.
Picture of Naramol (Jaja) Pipoppinyo

Naramol (Jaja) Pipoppinyo

Vote, UvA Student Elections, UvA Student Council Elections, CSR elections, FSR-FMG elections

UvA Students, Still Not Sure Who to vote for? We have the answer.

During the past week, Younes recorded Student Couch episodes with some of the candidates running for the Faculty Student Council of Social and Behavioral Sciences (FSR-FMG) and the Central Student Council (CSR). Here is what he learned.
Picture of Younes Skalli

Younes Skalli

record

Why We Record, Remember, and Forget

Have you ever thought about how many things you record every day, every hour, every minute? Follow Cindy as she takes you on a journey of finding out the necessities and consequences of living in the digital worlds we do today and find out how you choose to remember.
Picture of Cindy Zheng

Cindy Zheng

korean silent youtube

The World of Korean Silent Youtube

In this article, Polina dives into the world of Silent Korean Youtube, and why she enjoys watching them.
Picture of Polina Osipchuk

Polina Osipchuk

Israeli, conflict

The Suffering in Gaza Strip: Israel-Palestine Conflict Explained

In this article, Nouhaila discusses the complications of Israeli-Palestine conflict and the hardship that the Palestinian population is enduring.
Picture of Nouhaila Morjani

Nouhaila Morjani

thesis

The Process of Thesis Writing

Are you having trouble writing your thesis? Are you wondering whether you are ready or not? Here are four tips that helped Marie to complete hers successfully!
Picture of Marie Gaebel

Marie Gaebel

The Streamers

Het Succesverhaal van de Grootste Band van Nederland

Mae vertelt ons meer over het ontstaan van de grootste band van Nederland, the Streamers.
Picture of Mae Schellekens

Mae Schellekens

Review of twenty one pilots’ New Album: ‘Scaled And Icy’

Let Sophie take you on a journey to unveil all the secrets twenty one pilots hid in their new album ‘Scaled And Icy’.
Picture of Sophie Kulla

Sophie Kulla

celebrities

Celebrities And Activism – To Speak Or Not To Speak?

Some think celebrities should speak up on social issues, others firmly disagree and think it’s foolish for fans to expect them to be activists. Let’s hear what both sides have to say from Emma.  
Picture of Emma C. C.

Emma C. C.

Slacktivism, social media, activism

An Ode to Slacktivism

Ninke discusses slacktivism, a portmanteau of slacker and activism – the new form of sharing one’s societal belief using social media.
Picture of Ninke Boshuizen

Ninke Boshuizen

The Death Of Nickelodeon

In this article, Anushka talks about the history & the decline of the beloved Nickelodeon, amid the rise of streaming platforms re-defining how we consume entertainment media.
Picture of Anushka Srivastav

Anushka Srivastav

cinema

Why I Love Pedro Almodóvar’s Cinema: The Lost Art of Storytelling 

In this article, Duru reflects on the lost art of storytelling in many critically acclaimed films while highlighting Almodóvar’s work as the exception.
Picture of Duru Alp

Duru Alp

sociale media

Reageren, Bekritiseren of Intimideren? De Negativiteit op Sociale Media

Het is makkelijk kritiek te leveren via sociale media. In dit artikel heeft Kim het over hoe we hier vrij zijn om te zijn wie we willen, maar tegelijkertijd moeten dealen met negatieve reacties online.
Picture of Kim Bron

Kim Bron

book

Eliminating Gender Inequality, One Book at a Time: An Interview With Erica Isotta

Asiah speaks to Erica Isotta on eliminating gender inequality in the world of publishing books.
Picture of Asiah Capponi

Asiah Capponi

Kpop

Kpop’s Streaming and Fandom Culture: A Curse In Disguise?

In this article, Stephanie lets us know why the hype around streaming Kpop might be questionable.
Picture of Quynh (Stephanie) Bui

Quynh (Stephanie) Bui

Join Our Newsletter

Subscribe

Follow us

Facebook Twitter Instagram Linkedin Pinterest

New on Medium

When AI and art intersect.

Artists vs. the Machines – Is AI a Threat to Art?

exposition

Expositions at Fabrique de Lumières

A photo of journalists in today's digital age

Journalistic Privilege in the Digital Age

Descending into Dante’s Inferno: A Musical Narration by Hozier

In Our Taylormania Era – How Taylor Swift Is Shaping The World

Medium Magazine is the publication run by Communication Science students at the University of Amsterdam (UvA). As part of the Mercurius Study Association, we strive to foster a growing environment for fellow students to learn from each other and create content that matters.
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