phygital marketing

GAME CHANGERS: New Era of High-End Fashion Marketing

A new generation of marketing has come around yet again! Ludmila takes us through the exceptionally interactive and groundbreaking ‘phygital marketing’ and explains how the fashion retail industry is coping with a revival unlike anything ever seen.
Picture of Ludmila Cmarkova

Ludmila Cmarkova

podcasts

De Beste Podcasts voor een Communicatiewetenschapper (en Eigenlijk Iedereen)

Ninke zet alle must-listen podcasts voor je op een rijtje.
Picture of Ninke Boshuizen

Ninke Boshuizen

record

Why We Record, Remember, and Forget

Have you ever thought about how many things you record every day, every hour, every minute? Follow Cindy as she takes you on a journey of finding out the necessities and consequences of living in the digital worlds we do today and find out how you choose to remember.
Picture of Cindy Zheng

Cindy Zheng

When El Paquete Arrives: How Cuban Communities Distribute Digital Content

Andrea talks about the way through which many Cubans are able to consume Internet content: El Paquete.
Picture of Andrea Valdivia

Andrea Valdivia

laff box, laugh tracks in sitcoms, Friends, The big bang Theory

The Laff Box: (Not) a Laughing Matter

In this article Rita looks at whether writers and networks are slaves to canned laughter? And, how have laugh tracks in sitcoms shaped comedy?
Picture of Rita Alves

Rita Alves

reboots

Reboots and the City: A Love Letter to Samantha Jones

The Sex and the City reboot production is about to start this spring. Duru Alp talks about this reboot and a glaring absence from the original cast. Will the reboot live up to the original?
Picture of Duru Alp

Duru Alp

asian

The Perpetrators of Asian Scapegoating in the COVID-19 Pandemic (It’s the Media)

Stephanie explores how media representation of Asians during the pandemic has potentially contributed to the new wave of recent hate crimes.
Picture of Quynh (Stephanie) Bui

Quynh (Stephanie) Bui

stereotype

Why Stereotyped Images of Minorities Should Be Banned in Advertisements

Ever noticed an ad and thought instantly about how offensive it is? Nouhaila talks about exactly that as she ventures into the negativity of stereotypes in advertisements and the pessimistic impact they have on not just people but also on us as a society from achieving equality and respect.
Picture of Nouhaila Morjani

Nouhaila Morjani

From Rising Star to Media Scandal

Kim reports on the incident where a boy’s life was drastically changed as a result of Bilal Wahib’s viral livestream, and what these media scandals say about our online society.
Picture of Kim Bron

Kim Bron

Into Digital Media Provenance: Revisiting Project Origin

As disinformation continues to present itself as a serious issue, Andrea takes on Project Origin as an attempt to authenticate information.
Picture of Andrea Valdivia

Andrea Valdivia

deepfakes

The Power of Deepfakes

Follow Nouhaila as she uncovers the truth behind the arrival of deepfakes, its consequences, and its use in the world of technology.
Picture of Nouhaila Morjani

Nouhaila Morjani

trump, stereotype

Trump and US News Crime Coverage: How Media Shape Racial Stereotypes

The media play an essential role as a platform for powerful people while at the same time informing the public. Sofia elaborates on the misrepresentation of races in the media and its consequences as seen by Trump’s media coverage in the US.
Picture of Sofia Neumayer Toimil

Sofia Neumayer Toimil

tiananmen, massacre

A Black Hole in Media: The Tiananmen Square Massacre

Making references to the implications of political censorship, Pritha takes a closer look at the infamous Tiananmen Massacre that shocked the world in 1989.
Picture of Pritha Ray

Pritha Ray

How Publishing Companies Monopolized and Became the Villains in the Scientific Research

As part of the series “The Price of Knowledge”, Stephanie dives into the causes and consequences of the current monopoly of scientific publishing companies.
Picture of Quynh (Stephanie) Bui

Quynh (Stephanie) Bui

Cardi_Megan WAP

WAP: Women Affirming Power

The release of Cardi B and Megan thee Stallion’s new single WAP on August 7th resulted in waves of controversy online. Sofia looks into how WAP is empowering…
Picture of Sofia Neumayer Toimil

Sofia Neumayer Toimil

Join Our Newsletter

Subscribe

Follow us

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New on Medium

When AI and art intersect.

Artists vs. the Machines – Is AI a Threat to Art?

exposition

Expositions at Fabrique de Lumières

A photo of journalists in today's digital age

Journalistic Privilege in the Digital Age

Descending into Dante’s Inferno: A Musical Narration by Hozier

In Our Taylormania Era – How Taylor Swift Is Shaping The World

phygital marketing

GAME CHANGERS: New Era of High-End Fashion Marketing

A new generation of marketing has come around yet again! Ludmila takes us through the exceptionally interactive and groundbreaking ‘phygital marketing’ and explains how the fashion retail industry is coping with a revival unlike anything ever seen.
Picture of Ludmila Cmarkova

Ludmila Cmarkova

podcasts

De Beste Podcasts voor een Communicatiewetenschapper (en Eigenlijk Iedereen)

Ninke zet alle must-listen podcasts voor je op een rijtje.
Picture of Ninke Boshuizen

Ninke Boshuizen

record

Why We Record, Remember, and Forget

Have you ever thought about how many things you record every day, every hour, every minute? Follow Cindy as she takes you on a journey of finding out the necessities and consequences of living in the digital worlds we do today and find out how you choose to remember.
Picture of Cindy Zheng

Cindy Zheng

When El Paquete Arrives: How Cuban Communities Distribute Digital Content

Andrea talks about the way through which many Cubans are able to consume Internet content: El Paquete.
Picture of Andrea Valdivia

Andrea Valdivia

laff box, laugh tracks in sitcoms, Friends, The big bang Theory

The Laff Box: (Not) a Laughing Matter

In this article Rita looks at whether writers and networks are slaves to canned laughter? And, how have laugh tracks in sitcoms shaped comedy?
Picture of Rita Alves

Rita Alves

reboots

Reboots and the City: A Love Letter to Samantha Jones

The Sex and the City reboot production is about to start this spring. Duru Alp talks about this reboot and a glaring absence from the original cast. Will the reboot live up to the original?
Picture of Duru Alp

Duru Alp

asian

The Perpetrators of Asian Scapegoating in the COVID-19 Pandemic (It’s the Media)

Stephanie explores how media representation of Asians during the pandemic has potentially contributed to the new wave of recent hate crimes.
Picture of Quynh (Stephanie) Bui

Quynh (Stephanie) Bui

stereotype

Why Stereotyped Images of Minorities Should Be Banned in Advertisements

Ever noticed an ad and thought instantly about how offensive it is? Nouhaila talks about exactly that as she ventures into the negativity of stereotypes in advertisements and the pessimistic impact they have on not just people but also on us as a society from achieving equality and respect.
Picture of Nouhaila Morjani

Nouhaila Morjani

From Rising Star to Media Scandal

Kim reports on the incident where a boy’s life was drastically changed as a result of Bilal Wahib’s viral livestream, and what these media scandals say about our online society.
Picture of Kim Bron

Kim Bron

Into Digital Media Provenance: Revisiting Project Origin

As disinformation continues to present itself as a serious issue, Andrea takes on Project Origin as an attempt to authenticate information.
Picture of Andrea Valdivia

Andrea Valdivia

deepfakes

The Power of Deepfakes

Follow Nouhaila as she uncovers the truth behind the arrival of deepfakes, its consequences, and its use in the world of technology.
Picture of Nouhaila Morjani

Nouhaila Morjani

trump, stereotype

Trump and US News Crime Coverage: How Media Shape Racial Stereotypes

The media play an essential role as a platform for powerful people while at the same time informing the public. Sofia elaborates on the misrepresentation of races in the media and its consequences as seen by Trump’s media coverage in the US.
Picture of Sofia Neumayer Toimil

Sofia Neumayer Toimil

tiananmen, massacre

A Black Hole in Media: The Tiananmen Square Massacre

Making references to the implications of political censorship, Pritha takes a closer look at the infamous Tiananmen Massacre that shocked the world in 1989.
Picture of Pritha Ray

Pritha Ray

How Publishing Companies Monopolized and Became the Villains in the Scientific Research

As part of the series “The Price of Knowledge”, Stephanie dives into the causes and consequences of the current monopoly of scientific publishing companies.
Picture of Quynh (Stephanie) Bui

Quynh (Stephanie) Bui

Cardi_Megan WAP

WAP: Women Affirming Power

The release of Cardi B and Megan thee Stallion’s new single WAP on August 7th resulted in waves of controversy online. Sofia looks into how WAP is empowering…
Picture of Sofia Neumayer Toimil

Sofia Neumayer Toimil

Join Our Newsletter

Subscribe

Follow us

Facebook Twitter Instagram Linkedin Pinterest

New on Medium

When AI and art intersect.

Artists vs. the Machines – Is AI a Threat to Art?

exposition

Expositions at Fabrique de Lumières

A photo of journalists in today's digital age

Journalistic Privilege in the Digital Age

Descending into Dante’s Inferno: A Musical Narration by Hozier

In Our Taylormania Era – How Taylor Swift Is Shaping The World

Medium Magazine is the publication run by Communication Science students at the University of Amsterdam (UvA). As part of the Mercurius Study Association, we strive to foster a growing environment for fellow students to learn from each other and create content that matters.
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