fbpx
24/05/2019 Communication Science news and articles

When Netflix meets Sky: Sky Q as the new Eldorado of TV-series

Netflix and Sky have partnered up and it may just be the beginning of new golden age in television.


On March 1, 2018 telecommunications giant Sky has announced a collaboration with the Californian entertainment company Netflix. This deal marks a historical turning point for the future of the whole television market. Starting from the coming year, Sky users in the UK, Ireland and Italy will in fact be able to access Netflix as part of a new subscription package, thus combining the wide variety of original Sky productions with Netflix originals. Britannia, Billions, Big Little Lies, Game of Thrones will be together in one collection with The Crown, Stranger Things, and Black Mirror: What else would you need for a cosy Saturday night all about TV-series and popcorn?

Netflix and Sky: Competing and compromising
The partnership arrives after a long period of strict competition between the two companies, aimed at reaching the biggest possible audience to keep the primacy within the media market. As a matter of fact, the emerging power of Netflix, who went from 2.7 million household subscriptions in the UK to 7.3 million in 2017, put the already established Sky to the test. On the other hand, Sky, despite experiencing a decline in its subscriber numbers, seems to be willing to implement important changes in their content and policies to reach younger audiences.

Personalisation as the key of users’ experience
Sky is currently investing in loads of innovations. One of those is a brand-new menu design with a strong focus on users’ personalisation. Here, Sky Q customers will be provided with a virtual space, entirely dedicated to their favourite channels and programmes. People will be able to have a look at their last recordings or pick a new programme among the ones appositely suggested for them. Different mood, different television genre: “Box Sets”, “Movies”, and “Catch-Up TV” will ensure every person gets what he or she wants. The purpose of the new design is to improve the subscribers’ content experience, enabling them to discover and select everything that suits their interests the most through the use of “algorithmic recommendations”. Nevertheless, thanks to the great variety of choices available, the audience’s mind is constantly positively challenged in a process that broadens mindset and personal inclinations.

Voice commands, HDR and new collaborations
The technological development plays a fundamental role in the new strategies adopted by Sky. Now imagine. You are sitting on your super comfortable couch, crouched in a blanket, all ready to enjoy a wintry film session without any thoughts crossing your mind. You are just about to sing victory, but you realize that you forgot the remote control on the shelf. So. Far. Away. Poor you. What now? Breath in, this could be your lucky day.

Thanks to the new Sky decoder featuring voice search, many family feuds due to the fateful “whosgoingtostandup?” may finally come to an end. Apparently, it will now be possible to pick a channel or a movie by merely pronouncing a few “magic” words. Moreover, thanks to launch of HDR on Sky’s “flagship set-top box”, viewers will be offered the best “definition and clarity available” on the market. In this way, the consumption of Ultra HD content will become even more powerful. Furthermore, a new collaboration between Sky and the streaming services Spotify and Apple Music will merge different kinds of entertainment all into one.

Could this be the beginning of a new “golden age” of television?

Cover: FirmBee / Final Editor: Kyle Hassing

324 Total Views 1 Views Today

Reacties

reacties

Related Posts

Aspiring for digital wellness

21/05/2019

21/05/2019

Actually we can't live without our smartphones. Nevertheless there are some solutions to control our digital lives. Medium has elaborated some of them.

Three Identical Strangers: a review

20/05/2019

20/05/2019

Have you ever wondered if there's a doppelganger of you out there somewhere? 3 men found those doppelgangers. They actually all looked exactly alike. Little did they know, they turned out to be brothers! Aakansha reviews the movie Three Identical Strangers, about these 3 men.

Medium Podcast #6 – A crash course in TV media landscape and why Game of Thrones rules

19/05/2019

19/05/2019

Plamen is back, but this time he’s sitting on the Medium throne. In this 6th episode of the Medium Podcast,...

The Brutally Feminine Murder of the Anti-Hero

18/05/2019

18/05/2019

We all love a hero, but sometimes, an anti-hero is even better. This article explores moral ambiguity and why we are attracted to it.

#RIPDorisDay

17/05/2019

17/05/2019

The world mourns as news of the passing of Doris Day arrives. Medium remembers a woman whose movies and music earned her the status of a Hollywood legend.

Tessa: De geneeskundestudent die geniet van haar leven in Maastricht

13/05/2019

13/05/2019

Dit keer geen student uit Amsterdam, maar een student uit Maastricht! Medium sprak met geneeskundestudent Tessa over haar studentenleven in Maastricht en hoe communicatie een rol speelt in haar studie.

Faking a Disease Online: Munchausen by Internet

12/05/2019

12/05/2019

Who can we trust online? This article explores the distressing phenomenon of Munchausen by internet.

Your nightlife review: De School, Amsterdam

10/05/2019

10/05/2019

Gabby reviews De School, mainly known as a techno nightclub. Is it worth a visit? And why is there such a strict doorpolicy? We sum up the good and bad points for you.

The Pursuit of the Perfect Picture and its Consequences

09/05/2019

09/05/2019

A lot of people nowadays do the craziest things to get the most beautiful Instagram photos. It's all fun and games, until people's properties get destroyed. Angela discusses 3 places in the world where 'Instagram tourists' have taken over.

Quality of public debate and social media

07/05/2019

07/05/2019

Does social media add or subtract from the quality of public debate today? Aakansha shares her take on the controversial topic.

Everything Not Saved Will be Lost

03/05/2019

03/05/2019

As our lives today are intertwined with that of the objects we are surrounded by, Ada dives into minimalism, decluttering and downsizing.

Medium TV – Brexit, just what the bloody hell went wrong? | MediumTV #19

30/04/2019

30/04/2019

Medium TV asked Jeppe and Charlie a few questions on Brexit. Watch the interview and listen to their opinions about it.

Outraved: Dance Demonstration for Your Education | MediumTV #18

29/04/2019

29/04/2019

Medium was present at 12 April's Outraved; a demonstration against budget cuts on education.

Medium TV interviews Leon Willems, director of Free Press Unlimited | MediumTV #17

29/04/2019

29/04/2019

Leon Willems, director of Free Press Unlimited since May 2011

VR Butterfly (World)

29/04/2019

29/04/2019

In a world where we are losing touch with our natural environment, can virtual reality save the day?

EnjoyInstagram