Breaking the fourth wall with a hipster milk campaign

By Nicky van der Eem

March 21, 2018

[mks_dropcap style=”letter” size=”48″ bg_color=”#ffffff” txt_color=”#000000″]A[/mks_dropcap]ll over Amsterdam a new campaign of Oatly has spread into the JC Decaux advertisement spots. With just some simple sentences they are able to definitely catch our attention.

Poster at the ferry in the North of Amsterdam

The hipster oat milk has been in the stores for a couple of years but they have now decided to throw out a big campaign for some more attention. They did not make use of beautiful models or unrealistic special effects or sceneries. They simply tried to get our attention with some funny and relatable sentences. Not very difficult, but it’s not something which we would not expect and that’s exactly the power of it.

Have you already seen this campaign?

Nicky van der Eem

Nicky (20), tweedejaars CW student en opgegroeid in Nederland en Italië, heeft altijd al interesse gehad in fotografie, film en kunst. In haar vrije tijd is ze altijd op zoek naar nieuwe avonturen of ze is bezig om haar volgende reis te boeken. Naast lid te zijn van MediumTv maakt ze sinds kort ook deel uit van het fotografen team en hoopt nog vele mooie momenten vast te kunnen leggen met haar camera.