Rainbow Washing: Understanding Corporate Performativity

What is rainbow washing and why is it harmful? Katrien demonstrates how rainbow washing is merely performative activism carried out by corporations for marketing purposes.
Ninke investigates the good and bad sides of companies leveraging feminism to promote their products.
Coolblue heeft in ieder geval begrepen wat internal branding inhoudt.

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What is rainbow washing and why is it harmful? Katrien demonstrates how rainbow washing is merely performative activism carried out by corporations for marketing purposes.
Ninke investigates the good and bad sides of companies leveraging feminism to promote their products.
Coolblue heeft in ieder geval begrepen wat internal branding inhoudt.
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