De verborgen effecten van 1 + 1 gratis

Voordeel of zelfs een tweede product gratis bij je aankoop; altijd lekker, maar er zit meer achter dan velen denken. Niels van Medium houdt je up-to-date over de achtergrondeffecten van dit fenomeen in de marketingwereld door in gesprek te gaan met Dr. Arjen van Lin.
Picture of Niels Kievits

Niels Kievits

rainbow washing

Rainbow Washing: Understanding Corporate Performativity

What is rainbow washing and why is it harmful? Katrien demonstrates how rainbow washing is merely performative activism carried out by corporations for marketing purposes.
Picture of Katrien Nivera

Katrien Nivera

spotify

Spotify Wrapped and Everyone’s Obsession With It

Spotify Wrapped has come around yet again and just like before, people are loving the experience! But is that all that lies below the seams? Join Katrien to find out the truth behind Spotify’s Wrapped and delve into why this gift isn’t just for us to enjoy.
Picture of Katrien Nivera

Katrien Nivera

phygital marketing

GAME CHANGERS: New Era of High-End Fashion Marketing

A new generation of marketing has come around yet again! Ludmila takes us through the exceptionally interactive and groundbreaking ‘phygital marketing’ and explains how the fashion retail industry is coping with a revival unlike anything ever seen.
Picture of Ludmila Cmarkova

Ludmila Cmarkova

When Ads Get Too Personal: Are Retargeted Ads Effective?

Have you ever wondered whether you are being monitored through your phone? After all – how do you get ads that show you exactly what you want? Pay attention as writer Andrea explains what retargeted ads are, and why (or why not) they are such a bargain for companies and for consumers.
Picture of Andrea Valdivia

Andrea Valdivia

mHealth

The Real Deal Behind mHealth Apps

mHealth apps have increasingly become an unavoidable part of life for most people today. However, is our health really at the heart of their interests? Follow Ludmila as she exposes the secrets behind big data companies, the digital health sector and the ‘real deal’ behind what lies ahead.
Picture of Ludmila Cmarkova

Ludmila Cmarkova

KPOP Storylines – More Than Just Music

Picture of Emma C. C.

Emma C. C.

social media marketing

Social Media Marketing and Influencers: A New Way of Growth for Companies

In this article, Ezgi reveals the optimal path to business growth and success in the modern digital era.
Picture of Ezgi Keeskin

Ezgi Keeskin

To be or to Not be Green? Using Green Labels in Advertisements

In this article, Andrea evaluates the use of green appeals in advertising and their consequences.
Picture of Andrea Valdivia

Andrea Valdivia

fashion, streetwear, start-up

Interview with 1ONE Clothing: Engaging with Potential Customers and How to Apply the Effective Marketing Strategy

Ezgi interviews the two founders of sustainable streetwear label 1ONE clothing and finds out about marketing strategies and the role of social media.
Picture of Ezgi Keeskin

Ezgi Keeskin

Marketing to Generation Woke

Marketing to Generation “Woke”

In this article, Jaja reveals how to win the hearts of the Generation Woke through marketing.
Picture of Naramol (Jaja) Pipoppinyo

Naramol (Jaja) Pipoppinyo

feminism

Feminism as a Marketing tool: A Blessing or a Curse?

Ninke investigates the good and bad sides of companies leveraging feminism to promote their products.
Picture of Ninke Boshuizen

Ninke Boshuizen

data breach

Data Breaches – One of The Worst Crises

As data becomes omnipresent, Audrius looks into the issue of data breaches and the needed urgency in managing it.
Picture of Audrius Šaras

Audrius Šaras

What You Forgot to Pay Attention to in the Biggest PR Disasters of 2021 Yet

Pritha unveils the costs of some of the biggest PR disasters to occur so far in 2021.
Picture of Pritha Ray

Pritha Ray

Reddit vs Wall Street

Wall Street vs. Reddit: A Run Down (For Dummies)

Ever heard about the coup on Wall Street? From the Big Sharks to the Little Guys, Emma guides us throughout the aquarium, giving a dumbed-down version of what happened.
Picture of Emma C. C.

Emma C. C.

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When AI and art intersect.

Artists vs. the Machines – Is AI a Threat to Art?

exposition

Expositions at Fabrique de Lumières

A photo of journalists in today's digital age

Journalistic Privilege in the Digital Age

Descending into Dante’s Inferno: A Musical Narration by Hozier

In Our Taylormania Era – How Taylor Swift Is Shaping The World

De verborgen effecten van 1 + 1 gratis

Voordeel of zelfs een tweede product gratis bij je aankoop; altijd lekker, maar er zit meer achter dan velen denken. Niels van Medium houdt je up-to-date over de achtergrondeffecten van dit fenomeen in de marketingwereld door in gesprek te gaan met Dr. Arjen van Lin.
Picture of Niels Kievits

Niels Kievits

rainbow washing

Rainbow Washing: Understanding Corporate Performativity

What is rainbow washing and why is it harmful? Katrien demonstrates how rainbow washing is merely performative activism carried out by corporations for marketing purposes.
Picture of Katrien Nivera

Katrien Nivera

spotify

Spotify Wrapped and Everyone’s Obsession With It

Spotify Wrapped has come around yet again and just like before, people are loving the experience! But is that all that lies below the seams? Join Katrien to find out the truth behind Spotify’s Wrapped and delve into why this gift isn’t just for us to enjoy.
Picture of Katrien Nivera

Katrien Nivera

phygital marketing

GAME CHANGERS: New Era of High-End Fashion Marketing

A new generation of marketing has come around yet again! Ludmila takes us through the exceptionally interactive and groundbreaking ‘phygital marketing’ and explains how the fashion retail industry is coping with a revival unlike anything ever seen.
Picture of Ludmila Cmarkova

Ludmila Cmarkova

When Ads Get Too Personal: Are Retargeted Ads Effective?

Have you ever wondered whether you are being monitored through your phone? After all – how do you get ads that show you exactly what you want? Pay attention as writer Andrea explains what retargeted ads are, and why (or why not) they are such a bargain for companies and for consumers.
Picture of Andrea Valdivia

Andrea Valdivia

mHealth

The Real Deal Behind mHealth Apps

mHealth apps have increasingly become an unavoidable part of life for most people today. However, is our health really at the heart of their interests? Follow Ludmila as she exposes the secrets behind big data companies, the digital health sector and the ‘real deal’ behind what lies ahead.
Picture of Ludmila Cmarkova

Ludmila Cmarkova

KPOP Storylines – More Than Just Music

Picture of Emma C. C.

Emma C. C.

social media marketing

Social Media Marketing and Influencers: A New Way of Growth for Companies

In this article, Ezgi reveals the optimal path to business growth and success in the modern digital era.
Picture of Ezgi Keeskin

Ezgi Keeskin

To be or to Not be Green? Using Green Labels in Advertisements

In this article, Andrea evaluates the use of green appeals in advertising and their consequences.
Picture of Andrea Valdivia

Andrea Valdivia

fashion, streetwear, start-up

Interview with 1ONE Clothing: Engaging with Potential Customers and How to Apply the Effective Marketing Strategy

Ezgi interviews the two founders of sustainable streetwear label 1ONE clothing and finds out about marketing strategies and the role of social media.
Picture of Ezgi Keeskin

Ezgi Keeskin

Marketing to Generation Woke

Marketing to Generation “Woke”

In this article, Jaja reveals how to win the hearts of the Generation Woke through marketing.
Picture of Naramol (Jaja) Pipoppinyo

Naramol (Jaja) Pipoppinyo

feminism

Feminism as a Marketing tool: A Blessing or a Curse?

Ninke investigates the good and bad sides of companies leveraging feminism to promote their products.
Picture of Ninke Boshuizen

Ninke Boshuizen

data breach

Data Breaches – One of The Worst Crises

As data becomes omnipresent, Audrius looks into the issue of data breaches and the needed urgency in managing it.
Picture of Audrius Šaras

Audrius Šaras

What You Forgot to Pay Attention to in the Biggest PR Disasters of 2021 Yet

Pritha unveils the costs of some of the biggest PR disasters to occur so far in 2021.
Picture of Pritha Ray

Pritha Ray

Reddit vs Wall Street

Wall Street vs. Reddit: A Run Down (For Dummies)

Ever heard about the coup on Wall Street? From the Big Sharks to the Little Guys, Emma guides us throughout the aquarium, giving a dumbed-down version of what happened.
Picture of Emma C. C.

Emma C. C.

Join Our Newsletter

Subscribe

Follow us

Facebook Twitter Instagram Linkedin Pinterest

New on Medium

When AI and art intersect.

Artists vs. the Machines – Is AI a Threat to Art?

exposition

Expositions at Fabrique de Lumières

A photo of journalists in today's digital age

Journalistic Privilege in the Digital Age

Descending into Dante’s Inferno: A Musical Narration by Hozier

In Our Taylormania Era – How Taylor Swift Is Shaping The World

Medium Magazine is the publication run by Communication Science students at the University of Amsterdam (UvA). As part of the Mercurius Study Association, we strive to foster a growing environment for fellow students to learn from each other and create content that matters.
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