fbpx
23/02/2020 The magazine by Communication Science students of the UvA

My Podcast and Me: The Intimacy of Podcasts

Podcasts; the substitution to TV and radio among millennials. However, the statistics on podcasts listeners are respectively low in the Netherlands. Why are podcasts popular in other countries? And how come that we stay behind?


Podcasts are one of those inventions that feel like necessary transitions to a more modern lifestyle. The inevitability of streaming episodic audio files comes from both the buffet of online content available and the fast decline of media content only available offline. It wouldn’t be a controversial statement to claim that millennials aren’t avid TV watchers and, as such, they aren’t radio listeners either. In this environment, podcasts come as a replacement for the decaying radio, making for an easily personalisable listening experience when a substitute to video is needed.

The Rise of Podcasts
Today, the amount of choices available to the average listener are endless, as 2018 offered a surprising 600.000 different podcasts. People are listening more and more; with South Korea, Taiwan and the United States topping the charts for the amount of people following podcasts. On the sample used by the Reuters Institute for their Digital News Report of 2018, out of all people under 35 years old, just under half listen to podcasts instead of radio.

It must be noted, however, that in the Netherlands these numbers are significantly lower as only about 18% of people do listen to them. This is where it becomes interesting, as there is no established reason to why this is the case. The Reuters Institute hypothesizes that it’s due to Dutch people not driving as much as, for example, Australians. Now, I don’t know about you, but I have rarely seen people bike without earphones, which makes me unlikely to believe this. My reflection is that it may come down to radio loyalty, smaller productions and unsuccessful promotion instead. Or, additionally, they may just not know about Medium’s own Podcast yet.

The Reason of Podcasts
However, you may have noticed how podcasts are more talked about than they’ve ever been. One phenomenon that has been taking the internet by storm is what I call “youtuber podcasts” where already established channels on youtube start podcasts as side projects. This may be due to the fact that podcasts require a comparably different amount of labour but still guarantee videos (and income) coming out when necessary.

Just a voice talking directly inside your ears

The Intimacy of Podcasts
But why are people, even when they’re only 18% of the population, listening and watching these podcasts? Part of the reason may be explained by intimacy, as Olly Mann, co-host of ‘Answer me This’ explains. The difference between radio and TV is the level of intimacy, as radio often feels like someone talking directly in your ears. Podcasts are in this context even more intimate (“intimate plus”), as it is your personal choice, and more often than not, is just a voice talking directly inside your ears.

Now is where it gets preachy, as I do believe Dutch people are getting warmed up to the idea of podcasts which could definitely increase their popularity. In case this article has sparked in you the wish to have someone speak to you and ease the inevitably lonely human condition, here are some tips. While podcasts can also be your local old white man talking about stuff you really don’t care about, the choices are truly endless. Whether you enjoy some well timed genital humour (Recommended: Tiny Meat Gang on Spotify), some creepy fiction (Recommended: Welcome to Nightvale on iTunes) or are just looking for a fun way to improve your dutch (Recommended: Echt Gebeurd on Spotify), podcasts may have something more in store for you than you think!

Cover: Unsplash/ Simon Abrams / Final Editor: Ivo Martens

Reacties

reacties

Related Posts

Fake News and the Coronavirus: How the Media verbalize Xenophobia in the New Decade

22/02/2020

22/02/2020

As the Coronavirus spreads so do the misinformation and fake news that lead to xenophobia around the globe. Stephanie writes about her own experience as an Asian student abroad.

Becoming Your Own Life Coach – Living an Enriched Life

21/02/2020

21/02/2020

The series of Becoming Your Own Life Coach reaches its second chapter. Andrada reflects on the applied knowledge of the first book of the series and reviews a second one.

The Road to Acceptance of Queer Women in Media Representation

19/02/2020

19/02/2020

Acceptance or fetishization? This article takes a critical look at the way the media portrays lesbians and their relationships.

Medium Podcast #8 – Jade’s Pact

14/02/2020 and

14/02/2020

The month in which Jade stopped using smartphones and developed a texting twitch (Parents beware).

Personal Ads: Who needs Cupid?

14/02/2020

14/02/2020

From personal ads to dating apps, people have advertised themselves to find the best suitor. Medium tells you why cupid is out of business.

Parasite wins Best Picture without an ’English-speaking’ host

13/02/2020

13/02/2020

Parasite makes history at the 92nd Academy Awards by being the first non-English speaking film to win Best Picture, defeating eight other competing English-language movies. Danny tells us why Parasite deserved to win.

A day in the life of the FSR FMG’s official secretary

13/02/2020

13/02/2020

Have you ever wondered what the secretary of the FSR FMG does? Meet Robin while she tells about her job! The job that currency has a vacancy, so check it out!

“Trust the child within you”: Interview with Francis Alÿs

Medium interviewed Francis Alÿs, director of "Sandlines", which premiered in Europe at the International Film Festival in Rotterdam. His work is currently being exhibited at the Eye Film Museum in Amsterdam.

Black tie: A guide on formal attire

12/02/2020

12/02/2020

Your next formal event is coming up and no idea what to wear? Then this article is the perfect guide in what to wear in ‘black tie’ to the next formal event.  

The Lessons of a Mercurius Sales Committee Member

10/02/2020

10/02/2020

Have you ever wondered what the Sales Committee of the study association Mercurius exactly does? Margarete gives you an insight into the useful skills she has developed as part of the committee.

Vienna: City of dreams

10/02/2020

10/02/2020

The Austrian capital is a worldwide famous destination with all sorts of architecture, museums, and landmarks to visit. If you are an art or history lover, a foodie, or you just get a thrill out of traveling to a new place; Vienna is the place for you!

AMFI-film screening 2020: Student works of art about fashion and identity

09/02/2020 and

09/02/2020

Medium had the opportunity to attend the 2020 Fashion Film Screening & Photo-exhibition created by AMFI students. This was our take.

‘Taylor Swift: Miss Americana’: How The Pop Supernova Found Her Voice

07/02/2020

07/02/2020

Emma analyses 'Miss Americana,' the documentary about Taylor Swift. In this, Swift narrates her life as a pop star and a woman in her 20's.

Vegan for a month: a new veganning or a big missed-steak?

07/02/2020

07/02/2020

Dry-January not quite your thing? Maybe give veganism a go. Gabby explores veganism for herself, and leaves us with some tasty tips!

Afgeserveerd voedsel wordt steeds meer uitgeserveerd

06/02/2020

06/02/2020

Steeds meer initiatieven richten zich op het tegengaan van voedselverspilling. En dat is maar goed ook, want jaarlijks verdwijnt een derde van al het voedsel in de vuilnisbak.

mersin escort mersin escort mersin escort canlı tv konya escort