fbpx
25/04/2019 Communication Science news and articles

Ho ho ho, holidays are here

How are companies trying to influence us regarding the holidays that are just around the corner?


The ‘pepernoten’ are back in stores, YouTubers are posting Halloween costume ideas again and Christmas is less than 80 days away. October seems to be the start of the holiday season. But why are we already being bombarded with holiday-themed ‘everything’ when the summer has only just ended? Are companies trying to influence us?

Creating holiday cheer 
When you think about it, there really is no better time to start preparing for the holiday season than September. The summer holidays have just ended and autumn is officially around the corner. Although leaves are not falling by the bunch just yet, the cold weather has manifested itself in the Netherlands. Marketers see this as the perfect opportunity to launch as many festive items as possible. Lush has started selling their Halloween and Christmas products and you can’t walk out of a Dutch supermarket without passing a Sinterklaas stand, complete with chocolate letters and other sweets related to the holiday.

It seems as though companies are preparing you for picturesque evenings with gingerbread smelling products and a bowl of pepernoten next to you. Realistically though, they are not painting that picture for the festive ambiance alone. By getting consumers in a festive mood, they hope to sell products that contribute to this merry spirit.

Companies are preparing you for picturesque evenings with gingerbread smelling products and a bowl of pepernoten next to you

Limited editions 
The Body Shop has started selling their Christmas advent calendar two days ago. Within their campaign, they have mentioned to ‘get them while you can’, which implies they are expecting to sell out of advent calendars quickly. But at the same time they are using a principle based on the fact that items in scarcity are more desirable by consumers than items that are more available.

By doing so, companies are trying to create an image of exclusivity associated with their products. When you only have one chance to buy a certain product or version, you might be more inclined to buy said product. But let’s face it, is that one ‘Christmas’-version of stationery really that much better than all the available options? Well, yes, maybe, a little bit.

Expensive gifts 
Another reason to start so early on with promoting holiday items, could involve expensive items. People tend to be more careful when buying expensive items, to ensure the product is worth its price. The process that precedes buying a pricey item can take up some time and companies are taking that into account when marketing their merchandise. Advice for businesses would be to promote offers for expensive items early on and for cheaper products nearer the actual holiday. As cheaper products are easier bought on a whim, this technique could be in the advantage of a business selling products.

In the end, it’s – almost – the most wonderful time of the year and no business-savvy marketing technique should hold us back from celebrating to the fullest. Whether you want to start your Christmas shopping already is up to you, but do keep in mind that Sinterklaas has not even left Spain yet to arrive in the Netherlands on November 12th.

Cover: Tamar Hellinga

1091 Total Views 1 Views Today

Reacties

reacties

Related Posts

Is Having a Restricted Press Really Such a Bad Thing?

22/04/2019

22/04/2019

Having a government-controlled press, singapore has been ranked 150th out of 180 countries on the World Freedom Press Index. But is this controlled press really a bad thing in a time were fake news thrives?

Backstage bij Dotcomspot: Raf

19/04/2019

19/04/2019

In deze editie van backstage sprak Medium met Raf die stage loopt bij Dotcomsport.

Medium Podcast #5 – It’s getting hot in here: how to survive Climate Change

18/04/2019

18/04/2019

Medium's brand new podcast on climate change and how to survive it, go listen!

Added social value and the active audience

18/04/2019

18/04/2019

The media we know today isn't the way it has always been. In the three 'ages' that media has gone through, an awful lot has changed.

Trials by Media: The Case of Madeleine McCann

17/04/2019

17/04/2019

How the missing case of Madeleine McCann, rocked the world and made us reconsider the role of the media, mediatisation and framing in modern news cycles.

GDPR: (Finally) A Legislation For The Digital World

16/04/2019

16/04/2019

Medium editor Eva Oravcova joined the 'The Two Faces of Facebook' debate on the 11th of April. On the basis of this debate, hosted by ASIF Ventures, Eva dives into the GDPR and explains us everything we need to know.

De snelle dood van Google’s kunstmatige intelligentie raad

14/04/2019

14/04/2019

Naar aanleiding van een enorme groei in kunstmatige intelligentie, heeft Google het ATEAC opgericht. Deze kunstmatige intelligentie raad kreeg echter veel interne kritiek en werd na slechts een week alweer opgedoekt. Medium zocht uit waarom.

Students of Amsterdam: Aakansha

10/04/2019

10/04/2019

Back again with another Students of Amsterdam feature, Medium chats with communication science student, Aakansha, about life and study in Amsterdam.

Media Regulation in the United States

09/04/2019

09/04/2019

Media industries in the United States facing regulations because they are very powerful. Medium dived into this interesting phenomena.

The European Elections: Basic Guide to What, Why and How

08/04/2019

08/04/2019

Having troubles with the when and how about the European elections? No stress, Medium helps you out!

Yellow Vests, The Symbol of a Rising Working Class

05/04/2019

05/04/2019

Headlining the newspapers for the past months, the Yellow Vests have proven not only to be of practical use, but to serve as a symbol of a rising working class as well.

What the Hell is Communication Science?

04/04/2019

04/04/2019

A frustrated meditation on what it means to study communication science at the University of Amsterdam, courtesy of Hahae, a second year student.

Communication Science meets Heritage Studies

03/04/2019

03/04/2019

Can history be studied merely objectively or also subjectively? Communication science and heritages studies students discuss the importance of an interdisciplinary approach.

Sport en social media: Een gouden combinatie?

03/04/2019

03/04/2019

Iedere sportorganisatie gebruikt tegenwoordig fanatiek social media om in contact te blijven met de fans. Daarnaast kan dit ook erg lucratief zijn.

Students of Amsterdam: Terézia

02/04/2019

02/04/2019

Let us introduce Terézia. Originally from Slovakia, Terézia has moved to Amsterdam to study psychology, bringing a piece of home with her in the form of folk dancing.

EnjoyInstagram